“When Athaliah heard the noise made by the guards and the people, she went to the people at the temple of the LORD.” (2 Kings 11:13)

We live in a world of information overload, of white noise, bombarded by a seemingly never ending push of product endorsement, advertising and placement. How do we get potential customers to hear? What is more important, how do we get them to understand, and want to buy, our product or service?

To get cut through and be noticed, we have to be creative. Traditional methods just don’t work anymore. Consumers are discerning, educated and have more choice then ever before. There is a rise in social networking and community thought, environmental concerns, individual customization and exponential technology innovation.

One thing is for sure. There is no shortage of communication. One smart idea and the whole world can hear about it, in 24 hours. So get praying, get creative, and explore how you can make a noise.

Quick Prayer. “Help me get creative.” Amen